Elevate Health & Fitness Club, located within Voco Hotel Reading in England, recently underwent a significant upgrade with the installation of Freemotion’s 22 Series fitness equipment. This upgrade has led to a 15 percent increase in gym usage, showcasing the positive impact of investing in top-of-the-line fitness hardware.
The revamped fitness club now boasts a range of cardio equipment from Freemotion’s 22 Series, including Reflex treadmills, cross trainers, and coach bikes. In addition to cardio machines, Elevate Health & Fitness Club also added strength-training-focused equipment such as adjustable benches, a half rack, and a cable crossover, providing guests and members with a comprehensive workout experience.
Paul Dickinson, the operations director at Elevate Health & Fitness Club, expressed his satisfaction with the upgraded equipment, noting that it has not only enhanced the gym’s aesthetics but also improved the overall fitness experience for users. Dickinson highlighted the advanced cushioning technology on the treadmills and the extensive on-demand workout library as standout features that have been well-received by members.
With Freemotion’s cutting-edge equipment now in place, Elevate Health & Fitness Club has been able to increase its membership price to reflect the enhanced value offered to guests. The club has also embraced Freemotion’s omnichannel approach, providing online workouts that members can access on their mobile devices, extending their fitness journey beyond the gym’s walls.
Blake Fletcher, Freemotion’s U.K. country manager, commended Elevate Health & Fitness Club for its partnership with Voco Hotel, part of the IHG group globally. He highlighted the significant increase in gym usage and weekly visits as a testament to the iFIT holistic platform, which offers users access to world-class coaching and a wide range of workout options.
The fitness industry is experiencing a surge in consumer interest, with the global wellness economy projected to reach $8.5 trillion by 2027. As a response to this trend, hotel brands are increasingly focusing on providing fitness amenities to cater to health-conscious guests. Marriott and Hyatt are among the hotel chains that have invested in fitness offerings, including yoga classes, trainer-guided workouts, and partnerships with fitness equipment brands like Peloton.
In conclusion, Elevate Health & Fitness Club’s upgrade with Freemotion’s 22 Series equipment has not only enhanced the gym’s offerings but also increased user engagement and satisfaction. As the fitness industry continues to evolve, partnerships between fitness equipment manufacturers and fitness facilities will play a crucial role in meeting the growing demand for innovative and effective workout solutions.
