One month after Meghan Markle launched the Instagram and site for her new brand, American Riviera Orchard, the public is still buzzing with curiosity about what this venture entails. Three of Meghan’s close friends recently shared the first look at its small-batch strawberry jam, giving a glimpse into what the brand might offer. However, there is still a lot of mystery surrounding American Riviera Orchard. Here’s what we know so far:
Why did Meghan name the brand American Riviera Orchard?
Meghan hasn’t revealed the origin story behind the brand name yet. However, American Riviera is a term used to describe the Santa Barbara area where she lives with her husband, Prince Harry, and their two children. The couple’s home is located in Montecito, a city name that is even part of American Riviera Orchard’s logo. According to Travel + Leisure, Santa Barbara has been referred to as “The American Riviera” for over a century due to its temperate climate, lush landscapes, and robust food and wine culture.
How did Meghan announce the line?
Meghan quietly launched the Instagram and site for American Riviera Orchard on March 14. She teased the brand’s aesthetic on her Instagram Story, while the brand’s official Instagram account posted the logo. The site offered a waitlist sign-up, but no further details were provided.
What is Meghan selling?
While the full lineup of products has not been disclosed yet, it is confirmed that jam will be part of the offerings. TMZ reported that Meghan filed trademark applications for the brand in various categories, including cookbooks, tableware, coffee and tea services, jellies, jams, tablecloths, servingware, cutlery, spreads, and more. A source told People that American Riviera Orchard will reflect Meghan’s love for family, cooking, entertaining, and home décor.
When is American Riviera Orchard launching?
Meghan has not announced the official launch date for the brand yet. People reported that the brand was initially set to launch in spring but has been pushed back to later in 2024. Despite reports of trademark issues, People clarified that all necessary actions have been taken to address any irregularities.
Which products have been shared so far?
Meghan’s friends Tracy Robbins and Delfina Blaquier recently shared photos of small-batch strawberry jam from American Riviera Orchard. The packaging was also revealed in their posts. Additionally, Meghan’s former Suits co-star Abigail Spencer shared her first impressions of the line after receiving a care package with strawberry jam.
Is Meghan’s Netflix cooking show connected to the brand?
There is speculation that Meghan’s upcoming lifestyle show for Netflix, which celebrates cooking, gardening, entertaining, and friendship, could be connected to American Riviera Orchard. The show is currently in early production, with no release date announced yet.
What has Meghan said about American Riviera Orchard?
While Meghan has not officially commented on the brand, sources suggest that she is excited to share her style and passions through this new venture. As more information becomes available, Meghan is likely to share additional details about American Riviera Orchard.
In conclusion, American Riviera Orchard continues to generate excitement and anticipation as more details about Meghan Markle’s new brand unfold. Stay tuned for updates on this intriguing project.
