Decoding Brat Summer: Charli XCX’s Trendy Aesthetic

Charli XCX’s album “Brat” has taken the music scene by storm this summer, capturing the zeitgeist and sparking a new viral trend known as “Brat Summer.” This trend is characterized by a distinctive fashion style and a carefree, bold mindset that resonates with the party girl aesthetic.

The “Brat” look is defined by its edgy, Y2K-inspired fashion with a touch of refinement. It combines elements of a party girl lifestyle with a polished edge, creating a unique style that stands out. However, Brat Summer goes beyond just fashion; it embodies a particular attitude and mindset.

In a TikTok interview, Charli XCX explained the essence of being a “Brat” in simple terms: “You’re that girl who is a bit messy and loves to party and maybe says dumb things sometimes. She’s honest, blunt, and a little bit volatile. That’s Brat.” The lyrics of her song “Mean Girls” encapsulate this attitude, making it one of the standout tracks of the album.

Brands such as Area and retailers have quickly embraced the Brat Summer trend. Shopping guides are now featuring products that align with the trend’s aesthetic. Celebrities have also adopted the Brat Summer style, further solidifying it as a defining trend of the season.

One of Charli XCX’s inspirations for the “Brat Summer” aesthetic is Julia Fox, who even receives a shoutout in one of Charli’s songs. Fox embodied the “Brat” look during her performance at Ladyland 2024, held at Under the K Bridge in Brooklyn, for Pride weekend. She donned an iridescent “decaying orchid” corset designed by A’kai Littlejohn.

Amelia Gray wore head-to-toe Desigual for the brand’s spring 2025 show in Barcelona. She sported a deconstructed black vest with intricate red and white detailing, creating a striking, rebellious look. Her loose-fitting, cargo-style pants added a utilitarian edge.

Actress Maika Monroe made a bold “Brat” statement at the premiere of Neon’s “Longlegs” in Hollywood. She wore a sleek leather bandeau top paired with a matching high-waisted leather skirt, completing the edgy look with black heeled boots.

When Kamala Harris started her presidential campaign, Charli XCX posted “Kamala IS Brat” on her social media account. In a matter of hours, Harris’ campaign embraced the “Brat” craze, adding a new lime green photo in the style of Charli XCX’s “Brat” album cover to its official account. This move earned Harris a significant media impact value, showcasing the power of the “Brat” trend in the cultural landscape.

Overall, Charli XCX’s “Brat” album and the subsequent Brat Summer trend have made a significant impact on fashion, music, and pop culture this summer, solidifying their place as defining elements of the season.