Hot on the heels of the debut of the Google Pixel Watch 3 during August 13’s Made by Google event, Google Fitbit and Peloton have announced a “multi-year partnership” with benefits to subscribers of either platforms.
Starting in early September, Fitbit users will get access to a limited number of fitness classes from Peloton. Fitbit Premium subscribers will get access to classes from 10 different “modalities” (fitness disciplines), including Peloton’s iconic cycling classes.
There’s no word on how interactive these classes will be, or whether they will be live. Many of the leaderboard metrics on the live classes generally depend on owning a Peloton Tread or Peloton Bike. TechRadar has reached out to Peloton for comment.
In addition to cycling classes, Strength, Pilates, Running, Boxing, Barre, and more will be included in the partnership, with new content being added to the app “incrementally”. Even users of Fitbit’s free tier will get access to some limited Peloton content.
Peloton owners who don’t subscribe to Fitbit Premium or use Fitbit devices will have access to “special Google Pixel Watch and Fitbit Charge 6 device offers”.
The Peloton classes will be available to Fitbit Premium members in the US, UK, Canada, and Australia.
Analysis: Can two slumping services make for a great partnership?
It’s always exciting to see more content added to a service you pay for. As we discovered during a deep dive into the company, Peloton is less of a hardware company these days and more of a content company. Its main focus is its workout classes, which are always well-produced and presented by a team of glamorous instructors.
Fitbit has also faced challenges over the years, from feature removals to device recalls and accusations of leaking confidential health data. However, Fitbit Premium is a valuable service, and adding Peloton content to the platform will only enhance its offerings.
Time will tell whether this partnership will revive either service, but they will face challenges in regaining their former status in the market.
In conclusion, the partnership between Google Fitbit and Peloton offers exciting opportunities for users of both platforms. With access to a variety of fitness classes and special offers, subscribers can enjoy a more comprehensive and engaging fitness experience. This collaboration highlights the importance of partnerships in the tech and fitness industries, as companies work together to provide innovative solutions for their customers.
