Small Businesses and SMS Marketing
What Types of Small Businesses Utilize SMS Marketing When Price Lowered By 95%?
A number of small business organizations use the Text messaging or SMS (Short Message Service) as a marketing solution in recent times and the ability they possess to hit a large audience and generate significance has been quite excellent.
If it is adequately analyzed, SMS are in the section of 95% compared to only 25% of e-mails. And then when it’s added to the number of mobile phones, you will discover that there is a sale of over 5 Billion in the world today. Then SMS usage can be seen as a very efficient and convenient mobile marketing solution for your business reach so many clients and attract sales.
Undoubtedly, the number of mobile users has grown more than the number of internet users. Businesses, small or big, which were doing their promotion through digital marketing, are now moving to this new idea. However, it has been discovered that SMS marketing strategies provide better solutions than Internet marketing since they have the same goal of reaching a wide audience. Using a mobile is known as the most personal form of advertising a marketer can find and also use.
There are so many benefits of SMS marketing or mobile marketing; therefore, a marketer ought to follow a long-term strategy. The tips in marketing are most effective when mobilized as per the necessities and pre-defined goals of the particular business besides the aggregation and distribution of content. Transmitting these services to the right type of audience at the right time is also necessary. By the way, an optimization can be done in line with the end-user experience via a supreme understanding of the behavior of all potential mobile phone owners.
There are so many tools that SMS marketing providers use such as SMS service, SMS delivery solutions, SMS marketing solutions, SMS gateways, and VoIP switches to build up a database and acts as a personalized and interactive marketing means. On this note, the SMS Gateways can be integrated into a messaging system that has been existing and application in a matter of seconds. The gateways play a huge role; and one of them is for the integrators and developers behind the SMS delivery solutions to completely access to a high-capacity, trustworthy and secure SMS messaging forum. When that is done, any developer can use the generic protocols to build and deploy mobile data applications through so many APIs (Application Programming Interfaces)
So many businesses can make use of Keyword based SMS Marketing Autoresponder, this technology has been ideal for a lot of businesses. Most businesses have been able to build a customer relationship, increase the response rate and time of their business and increase a good number of revenues.
These days, customers need to instantly access information that is significant to their current activity and easy to access. SMS has become a great means of communication that is fast and accessible. Sending a keyword text message could be a good means where customers can interact with you. Keyword-based SMS AutoResponder is has covered the needs of small businesses. Through this user-friendly app, small businesses can automatically respond to keyword sent by the clients or potential customers, giving a simple solution which can lead to business time saving and an increase in overall sales.
There are some businesses that would benefit enormously from this technology. If you have this type of business, or one related to it, then your keywords need to be set based on SMS marketing at once. Above all, it is free to download and try.
Bars & Nightclubs: People can find out the activities going on that night, the drink special and even how the entertainment will go. And in that case, you can even give your customers a bonus, such as free drinks or meals and even discounts. When you use a good, reputable SMS marketing provider for business promotion, there must be an increment in your income – although it’s not so easy to be accomplished in these challenging times. Every individual likes to get an exclusive discount on offers, especially if those offers save money. Business retains customers and makes them feel special.
Restaurants: There’s a huge competition in today’s economy as restaurant owners find it extremely hard to fill their tables on a nightly basis. No matter what the cuisine is or the nature of the establishment, everyone is faced with a hard time, and this has shaken the restaurants for ways to successfully market themselves in special manners.
Traditional marketing should be kept behind; several studies show that mobile marketing and campaign video email are the best tools and strategies in today’s business promotion. One outstanding benefit of mobile marketing is that you can effectively utilize text messages to develop an opt-in database of strong and targeted potential clients much easier than thought possible via traditional print media and do it affordable as well where your mobile restaurant marketing is actually less expensive!
Customers would be able to check and make reservations through the technology, see what the specials are and even know how possible and how long it might take to reserve a table.
Real Estate Agents & Property Mangers: it has been made obvious that the use of SMS to promote business and engage customers is on the rise. And it has been analyzed that the use of mobile marketing is set to increase by over 2,700% over the next four years.
The same way the internet changed the method that real estate used to market a property and looks to gain potential buyers, text message marketing is here to transform the landscape again.
There could be an easy agent and buyer interaction. Prospective home buyers can easily text a property ID to get the price information and other things. There are so many advantages for a real estate professional that uses an SMS platform, and one is the ability to have a simple keyword related to the property listing. This creates a room where a potential buyer sends a keyword on the “for sale” sign and in return receives all the listing information and even a virtual video tour. The benefit of this is that as soon as the prospective buyer texts the keyword on the sign, the agent will then receive a text alert with the phone number of the prospective buyer. This measure gives the agent a potential list and sale which generates bigger commissions. And this equally gives the agent an opportunity to receive the database of customers with their cell phones for easy access.
Retail Stores: Above all, in the economy today, a lot of retailers depend on loyal customers, one that offers a steady, frequent business. A loyal and consistent customer can rely on so many factors including but not limited to hours of operation, advertising, location, services, inventory and quality of the product, and competitive pricing.
SMS marketing is a good technique that gives retailers the hope of getting a huge outcome, giving a direct and instant channel to a business’ patrons. The demanding schedule led by most consumers today calls for the need to market directly to their mobile devices so that the marketing message to be seen by the consumer, and in a timely approach.
Retailers can promote their keywords on social media and on their own advertising, so as to make old and prospective buyers see when there are sales when new commodities have arrived and so many other things.
Hotels: Analyze the number of guests you accommodate in your Hotel annually. How expensive do you think it would be if you could convince each customer to spend at least one dollar/euro/pound more when they lodge? The use of mobile marketing to advertise your hotel’s added services to your guests during their lodge could help you achieve this. This might be exclusive offers/events in your hotel restaurant or any other additional service. On the other hand, have in mind that you need to convince your guests to opt-in to SMS marketing first. So, only send significant SMS promotional offers to guests who have earlier agreed to it.
Gyms & Health Clubs: There could be the dissemination of information on rates in the gyms and have a ready-made client base to send promotional messages to, and above 14% response rate, SMS promotion is more reliable and efficient than any other thing there. Clubs can also supply vital information for members whenever they need to.
Insurance Companies: SMS marketing can be used by insurance companies to provide information to customers on the new rates, special offers that are going on, and even their policies changes. Every customer will feel more relaxed if they can get immediate information from their insurance company through SMS. Again, the people who usually request quotes via text messages are completely situated to obtain new insurance coverage. With the rapid evolvement of mobile technologies and the market connectivity, enabling businesses and customers to stay connected, despite the location, the development of gadgets and apps can support your marketing and let you organize your business information and package them to better reach a wider audience. Mobile marketing, therefore, creates some ample opportunities for savvy business professionals to advertise products and services to a broader market.
Churches: From the times of service to other special events, or even a thought, scripture or daily prayer, SMS marketing seems available for churches, and because some churches are on a very tight budget, the fact that the app and the first two keywords are free is another benefit. Churches are seeking a way of advertising their church so people could hear the message. When a Church promotes their keyword, the auto response of the keyword will disclose service times, website and location of the church. At that particular moment, the church has received the person’s information and they now become part of the database, so whenever the Church wants, they can send out a messages reminding the members of the Sunday service times, etc. Almost everyone that goes to church will agree that there are times when some questions will pop into your heart. Some people feel very shy to ask a question out loud, more especially if they are new members. By means of text messaging, the members can ask questions safely, confidently and securely. The pastor or the people in charge can review the question directly from a computer then either respond to them straight away from the pulpit or later through their blog or later services.
And they should bear in mind that this text should be sent in a more respectable and dignified manner. This is vital when it comes to interacting with members about future sermons, prayer requests, baptismal, birth and death announcements, funding raising events and every emergency that may involve their members and the local community.
Doctors and Dentists: Doctors and dentists are benefited enormously from the SMS marketing because people can text in to get updates on their appointments, or they can text a keyword that will let them see if there are any availability that day, in case there is an emergency matter.
Schools and Universities: The SMS marketing system can also be used for several educational institutions to communicate with students and for institutions to provide information updates or communicate with suppliers or even employees.
Conclusion
One of the reasons why a marketer takes SMS Marketing very seriously is because of the rise of mobile phones in the market. Mobile phones are less-expensive and within everyone’s reach and so are the data packages. Therefore, there is a higher possibility now than ever that the customer will open the link sent via message, so far it is of their given interests. Anyway, to say, an SMS must always discover a way in your customer’s inbox. Lastly, it is very secure and safe to say that SMS marketing is a more effective system than others.
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