The American animation industry is facing a pivotal moment as animation workers and supporters gathered in Burbank for a union rally organized by The Animation Guild (IATSE Local 839). The event was held ahead of negotiations for a new three-year contract with the Alliance of Motion Picture and Television Producers, addressing pressing issues such as AI and outsourcing. With the future of the industry at stake, speakers at the rally emphasized the urgency and significance of this year’s talks.
Union president Jeanette Moreno King highlighted the challenges facing the industry, stating, “We’re at a crossroads in this industry with uncertainties we haven’t faced before. We’re not just defending our jobs, we’re defending the soul of this industry.” The threat of generative AI to animation workers was a major concern for both attendees and speakers. Emcee Mike Rianda drew parallels between his film, “The Mitchells vs. the Machines,” and the real threat of robot replacement with AI, emphasizing the irreplaceable role of human creativity in art.
The Animation Guild, representing over 5,000 animation workers, has identified regulating generative AI as a top priority for the upcoming negotiations. Additionally, addressing layoffs and outsourcing of work to foreign countries are key issues on the bargaining table. The union is also advocating for improvements to wages and benefits to support its members in the ever-evolving industry landscape.
As talks are set to begin, negotiating committee member Joey Clift expressed the critical nature of the negotiations, stating, “This really, for us, feels like a do-or-die negotiation cycle.” The level of engagement and determination among animation workers was palpable at the rally, with members like Bill Wolkoff noting the unprecedented level of enthusiasm and unity among TAG members.
The turnout at the rally exceeded expectations, with over 2,000 RSVPs indicating a strong show of support from the animation community. Speakers like Julia Prescott and Adam Conover delivered impassioned speeches, rallying the crowd to stand firm in demanding fair treatment and respect in the industry. The collective determination to reclaim and protect the integrity of the American animation industry was evident throughout the event.
In conclusion, the union rally in Burbank served as a powerful demonstration of solidarity and determination among animation workers and supporters. With the industry facing significant challenges from technological advancements and business shifts, the upcoming negotiations will play a crucial role in shaping the future of animation in America. The rallying cry to “fight like hell” resonates as a call to action for all those invested in preserving the artistry and integrity of the animation industry.
