Alpana Killawala’s book, “A Fly on the RBI Wall,” provides a unique and insightful perspective into the inner workings of the Reserve Bank of India (RBI) through the lens of a communications specialist. Killawala’s journey within the RBI, starting in the early 1990s, sheds light on the evolution and importance of the communications function within the central bank.
One of the key highlights of the book is Killawala’s emphasis on the significance of effective communication both internally and externally. She recognized the need for the RBI to engage with the media and the public in a more proactive manner, moving beyond the traditional issuance of circulars and internal newsletters. By fostering regular interactions with the media, Killawala helped establish a transparent and constructive relationship that benefited both the RBI and the public.
Killawala’s storytelling prowess adds a layer of intrigue to the book, making it a compelling read. Her experiences working with various governors of the RBI offer valuable insights into the dynamics of the organization. Despite facing challenges such as resistance from senior colleagues and navigating the hierarchical structure of the central bank, Killawala’s dedication to her role as a communications specialist shines through.
The book also delves into the nuances of the RBI’s operations during significant events such as the demonetization process. Killawala’s critical analysis of the decision and its impact on the public reflects her deep understanding of the central bank’s role in shaping economic policies.
Moreover, Killawala’s role in revamping the RBI’s website showcases her innovative approach to communication strategies. Her ability to adapt and modernize the RBI’s digital presence highlights the importance of staying relevant in a rapidly evolving digital landscape.
Overall, “A Fly on the RBI Wall” serves as a valuable resource for communication professionals in any organization. Killawala’s firsthand account of her experiences within the RBI offers practical insights and lessons on effective communication strategies. The book is not only informative but also engaging, providing a glimpse into the inner workings of one of India’s most influential financial institutions.
In conclusion, Alpana Killawala’s book is a must-read for anyone interested in understanding the intricacies of central banking and the crucial role of communication in shaping public perception. “A Fly on the RBI Wall” is a testament to Killawala’s dedication and expertise in navigating the complex world of the RBI, making it a valuable addition to the literature on central banking and communication strategies.
