Adam Wright, the CEO of Pilot, is at the forefront of the company’s efforts to connect with the community and enhance the travel experience for customers in Knoxville and East Tennessee. Under his leadership, Pilot has launched a new ad campaign titled “See You Out Here,” which aims to capture the essence of the open road and the freedom of travel. The campaign includes a curated Spotify playlist featuring artists like Drew and Ellie Holcomb, Christone “Kingfish” Ingram, and RaeLynn, who have partnered with Pilot to create a summer music experience for travelers.
The “See You Out Here” campaign is a reflection of Pilot’s commitment to providing a memorable and enjoyable experience for its customers. By showcasing the beauty of the Great American West and emphasizing the journey of travel, Pilot is positioning itself as more than just a pit stop for fuel and snacks—it’s a destination in itself. The playlist, which kicks off with the iconic song “Life Is A Highway” by Tom Cochrane, sets the tone for a road trip filled with adventure and discovery.
In addition to the music campaign, Pilot has also unveiled a new brand palette and logo, signaling a fresh chapter for the company. Chief Marketing Officer Adrienne Ingoldt has spearheaded this brand evolution, aiming to make Pilot travel centers the go-to stop for road trippers and truck drivers alike. The updated logo and color palette, along with a new brand voice that is relatable and witty, are part of Pilot’s efforts to connect with customers on a deeper level.
Adam Wright’s leadership at Pilot has ushered in a new era for the company, as it celebrates 65 years in business and transitions to being wholly owned by Warren Buffett’s Berkshire Hathaway. With a focus on showing people they matter at every turn, Wright is leading Pilot in a people-focused direction that prioritizes customer satisfaction and community engagement. The company’s $1 billion worth of store upgrades, including renovations at the Lovell Road location in Knoxville, are a testament to Pilot’s commitment to providing a top-notch travel experience for its guests.
As Pilot continues to evolve under Adam Wright’s leadership, it remains a staple in the travel industry, offering a blend of convenience, comfort, and community for travelers across North America. With a strong emphasis on customer service and a dedication to enhancing the travel experience, Pilot is poised to remain a leader in the industry for years to come.
