In a move aimed at driving innovation and delivering superior content to travelers, Sabre Corporation and Priceline have announced an expanded, multi-year agreement. This partnership between the leading software and technology provider in the global travel industry and the prominent online travel agency (OTA) is set to bring about joint growth in travel retailing.
One of the key components of this new agreement is Priceline’s adoption of Sabre Direct Pay to support its travel payments needs. This move is expected to result in a more secure, automated, and integrated payment process for Priceline, ultimately enhancing the overall customer experience. Additionally, Priceline will leverage Sabre’s rich GDS content and shopping APIs to further solidify its position as a leader in providing the best flight and package inventory to its customers.
Matt Bell, Vice President of Flights at Priceline, emphasized the importance of having access to a broad range of air content in order to fulfill the company’s vision of offering consumers the best deals, inventory, and booking tools. By partnering with Sabre and utilizing their robust content and technology solutions, Priceline aims to deliver on this vision and continue to meet the evolving needs of its customers.
Andy Finkelstein, Senior Vice President of Global Agency Sales at Sabre Travel Solutions, expressed pride in extending and expanding the long-term engagement with Priceline. He highlighted the shared spirit of innovation between the two companies and expressed excitement about evolving their relationship to enhance the travel marketplace.
Sabre Corporation, headquartered in Southlake, Texas, is known for tackling significant opportunities and solving complex challenges in the travel industry. The company connects travel suppliers and buyers worldwide through innovative products and next-generation technology solutions, empowering airlines, hoteliers, agencies, and other partners to retail, distribute, and fulfill travel on a global scale.
Priceline, a part of Booking Holdings Inc., has been a leader in online travel for twenty-five years. The company’s proprietary deals technology combines negotiation with innovation to offer customers deep discounts on a wide range of travel options, including hotels, flights, rental cars, cruises, vacation packages, and more. Priceline’s commitment to making affordable travel accessible to all has helped millions of customers create memorable travel experiences.
Overall, the new agreement between Sabre Corporation and Priceline signifies a strategic partnership focused on driving innovation and delivering superior content to travelers. By leveraging each other’s strengths and technology solutions, both companies are poised to enhance the travel retail experience for customers around the world.
