Broadcasting & Cable, a venerable trade publication that has been a staple in the media industry for 93 years, is set to go dark for good. As the news of its closure reverberates through the industry, it is essential to reflect on the significant role that Broadcasting & Cable has played in chronicling the dynamic and consequential media landscape over the past century.
Founded in 1931 by Sol Taishoff, Broadcasting (as it was originally known) was envisioned as the “Editor & Publisher” of the radio industry. Taishoff, known for his sense of humor and unwavering belief in the First Amendment, set the tone for the publication, ensuring that all perspectives had a voice. This commitment to upholding the industry’s First Amendment rights with unbridled passion became a hallmark of Broadcasting & Cable throughout its long history.
From its early days when radio reigned supreme, the publication kept a critical eye on politics, news, entertainment, and advertising, exploring the intersections of these diverse fields. It covered significant events such as President Franklin D. Roosevelt’s fireside chats during the Great Depression and the emergence of television as a powerful medium during World War II. As television’s influence grew, Broadcasting & Cable did not shy away from examining both the positive and negative aspects of this burgeoning industry.
During the editorship of various industry stalwarts, including Don West and Harry Jessell, Broadcasting & Cable continued to uphold its commitment to journalistic integrity and industry insight. The magazine’s coverage of pivotal moments in media history, such as the televised House Un-American Activities Committee hearings and the subsequent downfall of Senator Joseph McCarthy, showcased its ability to engage with complex and controversial topics.
In the mid-2000s, as the media industry underwent significant upheaval and transformation, Broadcasting & Cable remained at the forefront of reporting on these changes. From investigating voting irregularities on popular shows like American Idol to predicting the rise of on-demand viewing and mobile television, the publication demonstrated its foresight and relevance in a rapidly evolving landscape.
Additionally, Broadcasting & Cable’s coverage of regulatory issues, such as the Federal Communication Commission’s role in media mergers and indecency rulings, highlighted its commitment to holding industry players accountable and advocating for a free and fair media environment. The magazine’s dedication to covering the business of news, including the challenges faced by journalists covering conflict zones like Iraq, underscored its role as a vital voice in the media industry.
As Broadcasting & Cable prepares to bid farewell after nearly a century of publication, it leaves behind a legacy of journalistic excellence, industry insight, and unwavering dedication to the principles of free speech and responsible media coverage. While the closure of this iconic publication is undoubtedly a loss for the industry, its impact and influence will be remembered for years to come. Broadcasting & Cable may be going dark, but its legacy as a beacon of industry journalism will continue to shine brightly in the annals of media history.
