Friday, August 16, 2024 marks the beginning of an exciting new chapter for Air Canada Vacations as they launch their ‘Vacation Mood’ fall/winter brand campaign. This innovative initiative is set to run from August 15 to September 8, 2024, and aims to engage Canadians in a unique and interactive way. By encouraging travelers to share their vacation moods on social media using the hashtag #MyVacationMood and tagging @aircanadavacations, the campaign seeks to create a vibrant community of travelers sharing their genuine experiences and connections.
Nino Montagnese, Vice President at Air Canada Vacations, expressed his enthusiasm for the campaign, stating, “We want to inspire Canadians to dream about their next vacation by inviting them to have a voice in our campaign. By creating authentic, emotional connections through travel, we celebrate the way it makes us feel and brings us together.”
The ‘Vacation Mood’ campaign includes a range of exciting components, including digital and social media promotions, the ‘My Vacation Mood’ contest, and strategic out-of-home advertising in major Canadian cities. These initiatives will showcase a variety of engaging vacation moods and moments, encouraging participants to share their experiences and inspire others to explore new destinations and adventures.
Selma Filali, Senior Director of Marketing & E-Commerce at Air Canada Vacations, highlighted the importance of social media in travel planning, stating, “When you consider that travel planning is often inspired by social media and recommendations from friends and family, it seemed like a natural fit to ask Canadians to share their vacation moods so that others can discover new adventures, destinations, and unique travel experiences.”
In addition to the ‘Vacation Mood’ campaign, Air Canada Vacations is also launching its 2024/2025 Digital Sun Guide, featuring over 600 all-inclusive travel packages and sunny getaways tailored to various tastes and budgets. To celebrate this launch, they are offering Canadians the chance to win a week-long, all-inclusive vacation to Riviera Maya, a stunning destination known for its beautiful beaches and lush landscapes.
With nearly 50 years of experience as a trusted travel authority, Air Canada Vacations continues to impress with its commitment to providing customized vacation experiences and cruises that cater to the unique preferences of each traveler. The company has received accolades such as the Consumer’s Choice Award, solidifying its reputation as a leader in the travel industry.
Overall, the ‘Vacation Mood’ campaign and the launch of the Digital Sun Guide demonstrate Air Canada Vacations’ dedication to creating memorable and personalized travel experiences for Canadians. By engaging travelers through social media and offering exciting vacation packages, the company is sure to inspire wanderlust and encourage exploration among its audience.
