Lana Del Rey has always been known for her unique and nostalgic style, which she has showcased since the beginning of her career. From her retro makeup looks to her Americana aesthetic, Del Rey has carved out a distinct sartorial path for herself. Early on, she embraced the persona of a “gangster Nancy Sinatra,” which she reflected in her art and fashion choices. In her music video for “Video Games,” she sported a bouffant hairstyle and dramatic black eyeliner, setting the tone for her vintage-inspired look.
As Del Rey’s career progressed, her style evolved along with her music. With the release of her album Born to Die, she fully embraced a 1950s-inspired glamour, often seen in her retro waves, red lips, and Americana-themed outfits. Her red carpet appearances and street style during this time continued to explore the intersection of retro glamour and casual Americana, with Del Rey opting for classic gowns with rich textures and patterns.
As she entered a new musical era with the release of Ultraviolence, Del Rey’s fashion choices took on a darker and moodier tone, reflecting the shift in her music. She experimented with floral patterns, old Hollywood glamour, flowy white dresses, leather details, and feminine lace, showcasing a more mature and refined style.
In 2018, Del Rey’s fashion journey reached new heights when she landed her first major high-fashion campaign with Gucci Guilty. This marked the beginning of a long-standing relationship with the fashion house, leading to iconic red carpet moments like her Heavenly Bodies Met Gala look. Over the years, Del Rey’s style continued to evolve, culminating in her collaboration with celebrity stylist Molly Dickson, who helped curate her looks for events like the Met Gala.
Now, as Del Rey gears up to release a country-inspired album, Lasso, her style evolution takes another turn. Paying homage to country legends, Del Rey’s fashion choices are expected to reflect this new musical direction. From her early red carpet appearances in the Born to Die era to her custom McQueen ensemble at the Met Gala, Lana Del Rey’s style journey has been a captivating exploration of retro glamour, Americana, and artistic expression.
Each red carpet appearance and public event has showcased Del Rey’s ability to seamlessly blend vintage aesthetics with modern sensibilities, creating a signature look that is uniquely her own. Whether she’s channeling old Hollywood glamour or experimenting with edgier styles, Lana Del Rey’s fashion evolution continues to captivate audiences and inspire fans around the world.
