TravisMathew, a popular Californian-based apparel brand, has recently announced its partnership with the ISPS HANDA Women’s Scottish Open at Dundonald Links in Ayrshire. This exciting collaboration will take place from August 15-18, 2024, showcasing TravisMathew’s support for women’s golf on an international stage.
Headquartered in Huntington Beach, California, TravisMathew has become a leading lifestyle clothing brand for both men and women in the United States and Europe. With the recent opening of its first international storefront in St Andrews, TravisMathew is expanding its presence in Europe through this partnership. The brand offers a range of everyday lifestyle and performance apparel designed for supreme comfort in any setting. Their unique blend of materials provides a soft texture, lightweight feel, and subtle stretch, making their clothing ideal for both on and off the golf course.
Matt Freeland, General Manager for TravisMathew EMEA, expressed his excitement about the partnership, stating, “We’re absolutely thrilled to be the official apparel sponsor for the Women’s Scottish Open, especially at such an exciting time for our newly launched TravisMathew Women’s collection here in Europe. We couldn’t be prouder to champion and inspire female golfers at such an important tournament in Scotland, the undoubted home of golf.”
This partnership not only highlights TravisMathew’s commitment to supporting women’s golf but also signifies their dedication to expanding their presence in the European market. By aligning themselves with a prestigious event like the Women’s Scottish Open, TravisMathew is positioning itself as a brand that values inclusivity and diversity within the sport.
For golf enthusiasts and fans of TravisMathew, this partnership presents an exciting opportunity to witness the brand’s innovative apparel in action on the course. With tickets now available for the Women’s Scottish Open, attendees can experience firsthand the comfort and style that TravisMathew brings to the world of golf fashion.
In conclusion, TravisMathew’s collaboration with the Women’s Scottish Open is a significant milestone for the brand as it continues to make its mark in the European market. By supporting women’s golf and showcasing their high-quality apparel, TravisMathew is solidifying its position as a leading lifestyle brand in the golf industry. Fans and players alike can look forward to seeing the brand’s signature style and comfort on display at this prestigious event.
