Noom, a digital healthcare company focused on promoting whole-person health, has recently announced a partnership with Zumba Fitness, the largest branded dance fitness company in the world. This collaboration aims to provide Noom members with exclusive access to premium Zumba content through the Noom app, enhancing their fitness routines with the energy and excitement of Zumba’s renowned workouts. From exhilarating dance routines to targeted fitness sessions, Noom members will have a diverse range of options to keep them motivated and engaged on their wellness journey.
In addition to offering premium Zumba content to Noom members, this partnership also presents a unique opportunity for Zumba Instructors. They will have the chance to broaden their skill set and impact by becoming Noom Mindset Coaches for free, for a limited time. This special offering allows Zumba Instructors to learn Noom’s combination of psychology, technology, and human coaching methodologies. Once trained, Noom Mindset Coaches can deepen their relationships with existing clients by serving as their behavior change coach on the Noom platform. Some may even have the opportunity to expand their networks to new clients from Noom as well.
Geoff Cook, Chief Executive Officer of Noom, expressed his excitement about the partnership, stating, “Through a combination of psychology, technology, and coaching, Noom’s proven programming is designed to improve whole-person health. This is why we are thrilled to partner with Zumba to offer our members access to engaging and effective fitness content, while providing Zumba Instructors with the opportunity to become Noom Mindset Coaches.” This collaboration aims to help individuals cultivate healthier habits and transform their lives for the better.
Zumba CEO Alberto Perlman also shared his enthusiasm for the partnership, emphasizing Zumba’s commitment to empowering people to live healthier, happier lives through dance and fitness. By teaming up with Noom, Zumba can extend the reach and impact of their instructors, continuing to provide others with the tools and support they need to make lasting lifestyle changes.
To learn more about how Zumba and Noom are joining forces, interested individuals can visit the official website at https://www.noom.com/zumba.
About Zumba Fitness, LLC:
Founded in 2001, Zumba is the largest branded dance fitness company in the world, with over 15 million weekly participants in 200,000 locations across 185 countries. Zumba blends world rhythms with easy-to-follow choreography for an effective workout that empowers participants to become their best selves – mind, body, and soul. In addition to its original Zumba program, the company offers 10 Zumba specialty classes tailored to different demographics. Zumba also launched non-dance workouts like STRONG Nation® and CIRCL Mobility™ to cater to a wider audience. The Zumba lifestyle is complemented by consumer products like video games, activewear, and interactive Fitness-Concert™ events.
About Noom:
Noom is a digital healthcare company dedicated to promoting whole-person health and empowering individuals to live better and longer. Through a commitment to innovation, Noom connects people to content, coaching, community, and clinicians to foster positive behavior and healthy habits. Noom works with leading health plans and employers to offer various programs like Noom Med Center Of Excellence, Noom GLP-1 Companion, Noom Healthy Weight, and Noom Diabetes Prevention. The company has received grants from the National Institutes of Health and was the first mobile application certified by the Centers for Disease Control and Prevention as a diabetes prevention program.
In conclusion, the partnership between Noom and Zumba represents a significant step towards promoting holistic health and wellness. By combining the expertise of both companies, individuals can access engaging fitness content and personalized coaching to support their wellness journey. This collaboration underscores the shared commitment of Noom and Zumba to empower individuals to lead healthier, happier lives through a combination of physical activity, behavior change, and whole-person health promotion.
